论全民旅游教育

On Educating the Masses about Tourism

随着旅游业的兴起,我国的旅游教育得到迅速发展,专业旅游院校相继创办,不少大专院校增设了旅游专业,旅游职业学校亦大量涌现,为我国旅游行业培养了大量的管理和服务人员,取得了可喜成绩。但是,我们也不难发现目前的旅游教育也存在不足,其中之一就是我国的旅游教育局限性较大,目前只局限于培养专门从事旅游业的人才,忽视了全民旅游意识的提高。

The article points out that both FIT and domestic tourism are becoming a new trend of the development of China's tourism. This sets a higher demand to the popularization of tourism awareness among the masses. The authors hold that tourism education must be carried out through mass media and teaching in high schools and primary schools. That includes popularizing basic knowledge of tourism, strengthening basic legal system of tourism, upgrading the service quality of the people in the tourism destinations, encouraging the use of an official spoken language, putong hua(known abroad as Mandarin, based on the Beijing dialect), as well as the study of English. The raising of the universal tourism awareness will be of great significance to effectively protecting tourism resources and tourism facilities, upgrading domestic tourism, expanding the reception capacity of the tourist destinations and creating good tourism image.