旅游营销中有关“回扣”问题的思考

Some Thoughts of "Kickback" in the Tourism Promotional Activities

说明: 由本刊编辑部发起召开的“旅游购物理论与实践研讨会”,于1993年4月6日在北京旅游学院举行。应邀参加会议的有在京各大旅行社、旅游公司、各大旅游商店的有关负责同志等共50余人。北京旅游学院副院长兼本刊主编赵克非高级经济师讲话后,北京旅游学院管理系主任张汝昌副教授、《旅游学刊》副主编刘德谦副教授和北京中国国际旅行社杨玉山总经理、北京荣宝斋郜宗远总经理分别就旅游营销中有关问题发了言,随后,与会同志又就有关问题进行了畅所欲言的广泛研讨。会议由《旅游学刊》副主编何小庭副教授主持。 下面刊载的,是张汝昌同志所做主题发言的选要。另一主题发言为刘德谦同志的《旅游购物的增长点》,已由《北京旅游报》1993年5月30日刊出摘要。

In the countries and regions where the market economy is relatively developed, it is a customary and international common practice to pay for those engaged in the promotional activities in the form of 'rebate', To our travel agencies and tourist stores, in order to ensure the normal operation of the tourist promotional activities and stop the malpractice of asking for rebate and committing bribery, it is imperative to form a kind of relationship of mutual cooperation based on the principle of their respective management of and mutual benefit. The reasonable rebate the travel agencies get from the shops can be distributed among the staff according to the cntributions they have made.