摘要
近年来,开发散客市场已成为旅游业界的热门议题,不少专家学者对此各抒己见,莫衷一是。笔者现就散客市场开发的若干问题发表一些不成熟的看法,以求教于广大读者。 一、什么是散客 对于大多数旅行社人员来讲,“散客”的概念是不言而喻的。但在真正研讨散客市场时,可以发现各人在理解上存在着很大的差异。从定义上讲,散客常被简称为FIT(Foreign
The article, according to the definition of the FIT in China, makes a comment on the present situation of the FIT market in China and explains the changes in theform of package that have taken Place in the travel agencies. It points out that thefurther development of the FIT, which will occupy a main position in future,depends on the overall upgrading of the social and cultural development.
出处
《旅游学刊》
CSSCI
北大核心
1992年第6期21-23,57,共4页
Tourism Tribune
