武陵源风景区开拓港澳旅游市场的潜力与对策

On the Potential of Developing the Hongkong and Macao Tourist Markets from Wulingyuan Scenic Spot and Its Solutions

武陵源风景区开发时间不长,但它是一个不让桂林、媲美黄山的自然风光资源极为丰富且开发潜力十分巨大的资源型风景区。资源型旅游地的致命弱点在于远离客源市场。港澳旅游市场是我国旅游业一个十分重要的市场,武陵源风景区应从现在起就十分注重港澳旅游市场的开拓。

Wulingyuan is a resourceful scenic spot with high potential of development.The only redeeming feature is that it is far from our main source markets. Now it is hightime to develop the markets of Hongkong and Macao, aiming at the young andmiddle-aged tourists. The following items of development may be determined: Priority is given to de-veloping the central scenic spot,increasing human flavour,striving to open the specialtrain routes from Guanzhou(or Shenzheng)to Wulingyuan, opening the air routes fromSheuzhen to Wulingyuan and strengthening promotion to Hongkong and Macao.