关于旅游线路设计的初步研究

An Initial Study on Designing Tourist Routes

一、问题的提出 一个国家或国家中区域旅游开发的成功与否,仰赖于五大基本因素:旅游资源条件的好坏;经济竞争能力的高低;基础设施的水平和通达性的高低;市场推销是否强劲有力;以及政府的旅游政策是否主动积极。就国际旅游而言,如果把国际旅游者从入境到出境之间所消费的一切视为“旅游产品”,则这种产品实际上是上述五大因素有机综合的结果。从旅行社的角度来看,“

The author tries to set up a theoretical framework for the planning of touristroutes in this article, and further approaches the impending problems confronting the planners of China's international tourism industry in the development of new to-urist routes. In the author's opinion, tourist routes could be classified into 4 categoriesaccording to the tourist choice, that is, touring routes with or without cost minimizingbehavior, destination routes with or without cost minimizing behavior. The nature oftourist behavior determines the planning of tourist itineraries. The author graphs an operational curve for the planning of tourist routes and su-ggests interpretations of the information. In the last part of this paper, three practical problems concerning the planningof tourist routes for overseas tourists in China are discussed: the diversification oftourist itineraries,the transformation of tourist behavior and the sales of touristroutes.