摘要
我们的祖国地大物博,悠久的历史和多民族的特点为中国旅游吸引物构成,提供了得天独厚的优越条件。由此,不少人以为有了这些天赋的国宝,我们的旅游事业就必然会取得成功。只要多建些高档宾馆,在服务质量上狠下功夫,我们的客人就会挎着他们的钱袋。
These five articles deal with the study of tourism markets.These contain the high-lights of the speeches made by five scholars at Nankai University; Mssrs.Li Tian-yuan, Du Wei, Xu Hong, Li Tao and Wang Jian, delivered at the Symposium onthe Tourism Market held in Nankai University in November, 1991. The problemsdiscussed include the position of tourism products in marketing, marketing channelsand promotion, the market for the elderly, the legal problems in marketing and themarket structure of the travel services.
出处
《旅游学刊》
CSSCI
北大核心
1992年第2期21-24,59,共5页
Tourism Tribune
