摘要
按照产品生命周期理论,一切产品,包括旅游产品在内,都会经历介绍期——成长期——成熟期——衰退期的过程。 1988年上半年,来华的美国旅游者到达人数出现了-5.8％的负增长。在这之前,主要是由于我国实行改革开放的政策,美国来华旅游的人数持续增长,到1987年为止的近十年中,平均年递增率为22％。有人试图用产品生命周期理论对1988年上半年的负增长进行解释。他们认为,负增长的出现说明中国的旅游产品在美国市场上已进入衰退期。
Tourism products reach the stage of decline prematurely, bypassing the stage ofmaturity. Calling this the 'premature senility' phenomenon, the article explores ina practical way the causes that give rise to this trouble. As remedies, the articleproposes a more scientific approach toward feasibility studies and market researchfor the design and development of the tourism products. Furthermore, the articleconcludes: everyone from decision-makers to new product developers, should foster akeen awareness of the market and try to orient the new product toward a specificmarket or a segment of it.
出处
《旅游学刊》
CSSCI
北大核心
1992年第1期35-37,58,共4页
Tourism Tribune
