福建旅游业的潜在危机及其对策

On the Potential of Future Crisis in Fujian's Tourism and Ways to Solve It

福建旅游业起步虽较晚,但发展速度却异常迅猛,特别在省旅游局成立以来的近十年间,福建旅游业已从1981年前的全国第十五六位,跃为1989年的全国第四位。这主要是,福建正处在对外开放的初期,“神秘的面纱”刚刚揭起,“三胞”游客大多出于对故乡家园的热爱。

Rapid development has been made in Fujian's tourism in the past decade.How- ever, there exists some potential crises. Firstly, quite a few tourism-related depart- ments, irrespective of the norms of tourism development, blindly became involved in the management of tourism, which has made it impossible for the provincial tou- rism department to exercise a unified management. Secondly, the investment within the projected plans is too small, and most investment is allotted to such sections as public gardehs, cultural relics and religious sections. Thirdly, the tourists' sense of adventure in the initial stage is gradually diminishing and a natural decline is appe- aring among the major source of tourists (the young generation of Chinese descen- dants and overseas Chinese). Accordingly, the author proposes three solutions:1.To unify the provincial tou- rist coordination departments and to strengthen the legal authority by the provincial tourist administration 2. To increase the investment in tourism and to focus and to limit investment to selected most-needed tourist attractions.This can be achieved th- rough Provincial coordination departments.3.To promote the understanding of tourist norms based on Fujian's present state, to define Fujian's target markets and to develop them systematically according to needs and possibilities.