我国旅游业的产品反思及其战略

Rethinking China's Tourism Products and Tactics

关于本刊发起召开的旅游科学理论与实践第二届全国学术研讨会,本利除在5卷4期刊出了会中主要发言的摘要外。并从上期(6卷1期)起开始刊出会中部分论文。本期所载肖潜辉《中国旅游业的产品反思及其战略》,蔡树棠、刘振礼、杨乃济的《关于我国境内旅游的几个理论问题的探讨》,王明波《关于举办旅游节、会依据的思索》等文便是选自这次研讨会。

At present China's,tourism product is mainly of the sightseeing-type, as seen by the major attractions and overseas tourist destination. This purely sightseeing-type pro- duct has resulted in present-day negative. characteristics: 1 .shallow overseas markets 2. over-demand for tourist transportation 3 .low level of tourist earnings 4 .fluidity in establishing and maintaining markets. Therefore,it is necessary to restudy the strategy of our tourism products. Overall, China's tourist professionals should address the problem of transforming their two concepts; that is, 1 .the concept of sightseeing travel must be changed to one of non-sightseeing entertaining travel; 2.entertaining travel changed to non-enter- taining travel. It is imperative to better restructure China's tourist resources, and to vary the markets so that the structure of tourist products reflects our national econo- my. Accordingly, at the present moment, We should raise the quality of the first generation sightseeing products, develop the second generation sightseeing products in a selective way, and set the development of non-sightseeing products as a strategic task in the 1990s.We should also take necessary measures to develop mixed products.