台湾地区旅游趋势与旅行新观念

Tourist Tendency and New Concept of Travel in Taiwan Region

一、前言 随着时代的改变、交通工具的发达、人民物质生活的提升,休闲活动已经变成人类日常生活的一部分。在基本的物质生活条件达到了相当的程度之后,人们追求生活品质与文化素养的积极性,变得较为迫切。 旅游市场,在早期的50年代,尤其是要远离家园者,莫不以基于其特定目的为主,例如,经营进出口贸易,前往国外采购、考察、洽谈等,或留学、探亲、公务办事等。

This article is one of the theses submitted to the tourism seminar: along 'BothSides of the Taiwan Straits', by a Taiwan participant. The first part of the articlemakes an analysis from the angle of the tourists: the individual variations of touristsand their tendency of individual goals and needs and uniformity of the planning oftourist arrangement. While the traditional tourist patterns keep increasing,incentive tours, backpacktravel, family coach tours, rotel tours and deluxe tours are now gradually in vogue.The second part of the article, an analysis of changes in the management of travelagencies,will be carried in the first issue of 1992.