摘要
中国公关如何向深广推进,拓宽领域显然是方法之一。本文从政府公关这个国内尚未涉及的领域入手,系统地探讨了政府公关的价值、特点,并在此基础上勾勒出政府公关的三种模式,即回流系统模式,制衡系统模式和动态系统模式。
How to Promote China's Public relation work in a deep-going manner? One ofthe answers of course is to expand its extension. This paper touchss upon the never-touched topic of government-level public relation and. conducts Systematic study on itsvalue and characteristics. Based on this analysis the paper proceeds to delineate threegovernment-level PR modes: back-flow system mode, balancing system mode, anddynamic system mode.
出处
《深圳大学学报（人文社会科学版）》
1988年第4期1-9,共9页
Journal of Shenzhen University：Humanities & Social Sciences
