试论企业形象

An Initial Study of Enterprise Image

随着经济改革的深入发展,过去被人们忽略的企业形象问题,已越来越引起人们的关注,因为它涉及企业在商品市场的竞争力。本文对企业形象的含义、重要性及评价测定方法作了较详尽的论述,并对如何塑造良好的企业形象提出个人的看法。

Along with the deep-going development of economical reform, the topic of enter-prise image which has long been neglected in the past has now been arousing. moreand more concerns of the people, as this topic has some bearing on the enterprise'scompetitive power in the market of its commodities. This essay is a detailed explana-tion of the definition of enterprise image, its importance as well as the method forthe appraisal and evaluation thereof. The author also puts forth his own views on howto create a satisfactory image of enterprise.