体育投资经济效益的探讨

A Study of Economic Benefits from Sports Investments

体育事业属于第三产业,就应讲求经济效益,体育作为间接的、潜在的生产力与物质生产部门的经济效益不同,有自己的特点。本文分析了影响体育投资经济效益的主要因素,提出了一套衡量体育投资宏观经济效益的指标体系,并就如何提高我国体育投资宏观经济效益的问题进行了探讨。

As a part of the tertiary industry, sport undertakings should pay attention to securing economic benefits. However, since sport is a kind of indirect, potential productive force, the economic benefits accruing from it are different from those derived from departments of material production. Analysing the major factors affecting the economic benefits from sports investments, this paper sets forth a system of indices for evaluating the macro-economic benefits from such investments and suggests ways for augmenting them.