比率的假设检验和区间估计在市场调查中的应用

Application in Market Survey of Hypothesis Testing of Ratio and Interval Estimation

企业为了了解产品的市场占有率,预测新产品的市场接受度,掌握用户对产品的欢迎程度等,需要经过大量的市场调查。市场调查是企业了解、分析市场最常用的手段,但是目前还没有企业将应用样本的比率作为市场调查分析的经济变量,其实企业可以利用比率的分析结果为企业的发展战略制定相应的财务管理方案和营销计划。

In order to understand the product market share,predict the market acceptance of new products,grasp the user of the product popularity and so on,the enterprises need make extensive market research.Marketing research is one of the most commonly used methods for the enterprises to understand and analyze the market. However,at present,there is no enterprise applying samples ratio as the economic variables of market survey. In fact,the enterprises can use ratio analysis to formulate the corresponding financial management plan and marketing plan for the business development strategy. This article concentrates on how the enterprise use the sample ratio for hypothesis testing and interval estimation,and make the most favorable decision for the enterprise on the basis of market research.