微传播的社会动力和个人风险

The Social Dynamics and Personal Risk of Micro- propagations

随着互联网的迅速发展,新媒体不断出现并呈现出新的传播特点,而"微"是当代新媒体最具突出意义的新特点。当代人类的生活方式与节奏、新技术的发展与应用、企业的商业利益新机遇促使了微传播时代的到来。但微传播在彰显其巨大积极效应的同时,也带来了知识碎片化、思想肤浅化和精力分散化等个人风险。

With the rapid development of Internet,new media appear constantly and present the new transmission characteristics,and ' micro- ' is the most outstanding new characteristics of contemporary new media. Contemporary human ways of life and rhythm,development and applications of new technology,and the commercial interests of the enterprise new opportunities are contributed to the spread of micro era ’s coming. Micro propagation reveals the huge positive effects,but at the same time brings personal risks of knowledge fragmentation,personal ideological and superficiality,and energy diversification,etc.