浅析湖南休闲农业旅游的开发

Development of Leisure Agriculture Tourism in Hunan Province

湖南是内陆农业大省,发展休闲农业旅游有得天独厚的优势。利用SWOT模型,从优势、劣势、机会和威胁四方面具体分析了湖南休闲农业旅游开发的现状,提出通过提高经营管理水平、建立高素质的从业队伍、突出休闲农业旅游产品特色、重塑鲜明乡村意象等途径来优化湖南休闲农业旅游开发的建议。

Hunan province is a province famous for its agricultural production among the inland provinces of China.Therefore,there are excellence advantages for developing leisure agriculture tourism.Using SWOT model,the status quo of developing leisure agriculture tourism in Hunan province was analyzed from strength,weakness,opportunity and threat.Then,some suggestions for optimizing development of leisure agriculture tourism in Hunan province were proposed,such as enhancing management level,establishing quality team of employees,stressing characters of leisure agriculture tourism,remodeling bright rural image,etc..