突出乡村性的乡村旅游解说系统研究

Construction of a Commentary System Emphasized on Rurality for Rural Tourism

乡村景观、乡村活动和乡村精神是乡村性的主要依据,当前乡村旅游解说系统中存在解说管理、对象、设计和需求等乡村性缺失问题。论证了维系乡村地格、突出文化生态、强调社区参与是乡村旅游乡村性主要内涵,并根据传播学5W模式理论,以突出乡村性为原则,从解说组织、解说对象、解说设计、解说受众、解说反馈等构建了较完整的乡村旅游解说系统。

The rurality is based on rural landscape,rural activities and rural spirits,but present commentary system for rural tourism is lacking rurality in commentary management,commentary objects,commentary design and commentary demand.This paper demonstrated that the main connotations of rurality in rural tourism are maintaining the rural locality,highlighting the cultural ecology and emphasizing community participation.Meanwhile,a relatively perfect commentary system for rural tourism had been constructed in terms of commentary organization,commentary objects,commentary design,commentary audiences and commentary feedback according to the 5W mode theory in communication and based on the principle of emphasizing on the rurality.