观光类景区旅游推力—拉力因素研究——以武夷山景区为例

An Investigation of the Push-Pull Factors to Tourists in Scenic Spots——The Case of Scenic Areas in Wuyi Mountain

在市场调查的基础上,以武夷山景区为样本区域,从推力和拉力两个维度实证分析了旅游者旅游动机的基本特征.通过因子分析法,确定了"休闲与康体"、"心理需求"、"新奇与视野"3项推力因子和"设施、信息与服务"、"环境与资源"、"文化与形象"3项拉力因子,并在此基础上运用方差分析检验了推力和拉力因素在不同人口统计学特征群体间的差异,为观光类景区旅游资源的保护、市场的规划发展提供理论参考.

On the basis of market research,this paper,by taking scenic areas in Wuyi Mountain as a sample,analyzes the basic features of tourist motivation from push-pull dimensions.By factor analysis,it identifies three push factors,namely,'leisure and health''psychological needs',and'novelty and view',and three pull factors,namely,'facilities,information and services','environment and resources',and'culture and image'.The differences between push-pull factors in diverse demographicfeature groups are also examined through analysis of variance.This study provides references for tourism resources protection,market planning and development.