浅析网络营销和传统营销的整合

The integration of network marketing and traditional marketing

随着计算机和网络技术的发展,网络经济已经成为一种新兴的经济形式,而网络营销是在传统营销的基础上迅速发展起来的新的市场营销模式,网络营销与传统营销并不是相互替代,而是作为处于同一经济环境下的不同营销方式而长期存在并最终走向融合,本文将从网络营销对传统营销影响与冲击中揭示出网络营销与传统营销的整合仍将是企业的最好选择。

With the development of computer and network technology,the network economy has become a new economic form,and the network marketing is a new marketing mode developing on the basis of traditional marketing,the network marketing and traditional marketing is not a substitute for each other,and different ways of marketing exists in long-term and ultimately towards integration in economic environment,this article from the influence and impact on traditional marketing and network marketing reveals the integration of network marketing and traditional marketing will still be the best choice of enterprise.