信息时代下提升党的宣传力研究

Study on enhancing the Party's propaganda force under the information age

随着信息化时代的到来,自媒体的高速发展,以网络为主体的新兴媒体的出现,引起了社会各界的巨大变化。在信息时代的大背景下,为党的宣传力的提升带来了巨大机遇,同时也给党的宣传工作提出了更高要求,为此,党的宣传工作也面临着前所未有的挑战。信息时代下,党的宣传形式多样化,不同角度体现了党的宣传力,增强了我党宣传力在全球范围内的影响力。与此同时,对信息缺乏筛选,虚假信息传播等都成了我们需要关注和解决的问题。本文阐述了信息时代对党宣传力的影响,分析当代信息时代下党的宣传力的现状以及存在的问题,并对问题提出相应的对策;以便更好的利用信息时代下的媒体媒介,更好的做好党的宣传工作,提升党的宣传力。

With the advent of the information age, the rapid development of the media, the emergence of new media, caused great changes from all walks of social life. On the background of the information age, as the Party's propaganda promotion offers great opportunities, also put forward higher requirements to the Party's propaganda work, therefore, the Party's propaganda work is faced with hitherto unknown challenge. Under the information age, the Party's propaganda has more forms, reflects the Party's propaganda force from different point of view, enhance the Party propaganda force in the global scope of influence. At the same time, lack of information screening, dissemination of false information has become a concern and the problem we need to solve. This paper expounds the influence of information age on the Communist Party's propaganda force, analyzes the current situation of Party propaganda force of modern information era and the existing problems, and put forward the corresponding countermeasure to the problem;so use the media better under the information age, better do propaganda, enhance the Party's propaganda force.