现代网络广告营销的策略

The strategy of modern network advertising marketing

随着网络信息化时代的到来,网络已经成为人们生活中不可缺少的部分,网上交易也越来越受到人们的欢迎。随着网上交易的深入,网络广告也随之产生。这是一个新型的营销手段,符合现代市场的发展需求。文章从网络广告的概念和网络广告的特点出发,通过和国外发达国家的网络广告营销进行比较,找出我国网络广告营销中存在的问题,最后提出一些现代网络广告营销的策略。

With the advent of the information age, Internet has become an indispensable part of people's life, online trading is becoming more and more popular. With the deepening of online trading, the network advertisement also emerges. This is a new mean of marketing, in line with the development needs of modern market. The article from the concepts and features of Internet advertising, and through the network advertising marketing comparison of the developed countries, discovers the existence of our network marketing problems, and finally put forward some strategies of modern network advertising marketing.