浅析市场营销课程教学改革

Analysis of the teaching reform of marketing course

随着经济的快速发展,企业对市场营销专业人才的需求量剧增。市场营销专业是我国高等院校管理类专业必修的一门专业课程。当前,我国高等院校市场营销课程在教学中存在很多的问题。本文分析了市场营销课程教学存在的主要问题,并提出了有效的改革措施,从而提高课堂教学效果,以期培养出市场需要的营销人才。

With the rapid development of economy, the demand for marketing professionals is increasing. Marketing is a compulsory course in institutions of higher learning in our country. At present, there are many problems in the marketing course in colleges and universities of our country. This paper analyzes the main problems existing in the marketing course teaching, and put forward the effective reform measures, so as to improve the effect of classroom teaching, in order to cultivate market need marketing talents.