第四届全国体育大会对合肥市民体育消费前期影响的研究

Study on the Earlier Influences of the Fourth China National Athletic Games for Sports Consumption of Hefei Citizens

随着全国体育大会规模和知名度的不断扩大,将会给合肥的旅游、餐饮等行业带来巨大商机,对提升城市的知名度和影响力也有很大作用,尤其对合肥市民的群众体育事业的开展将起到极大的推动作用.居民体育方面的消费也必定会受到体育大会的影响.基于对体育大会的问卷调查结果,就大型赛事活动对合肥市民体育消费所产生的前期影响进行了分析和研究,旨在为以后政府正确引导体育健康消费乃至调控体育产业政策等提供一定的参考依据.

With the increasing expansion of China National Athletic Games in dimension and popularity,it will bring gigantic commercial opportunity to many kinds of trade of Hefei,such as tourism,catering and so on,it also can promote the publicity and influence of Hefei,it will make a contribution to Hefei’s sports undertakings,especially in launching mass sports of Hefei citizens.Among these,inhabitants’ consumption in sports will be influenced by China National Athletic Games.Based on the results of the questionnaire,a analysis and research on the earlier effects of large-scale sport events for sports consumption of Hefei citizens was made.It may provid some reference for goverment to guide sports consupmption and contro lsports industry policies.