2014年青奥会促进南京文明城市建设的契合点及其策略研究

A research on the integrating point and strategy of promoting Nanjing civilized city construction in 2014 Youth Olympic Games

采用文献资料等方法,对2014年青奥会促进南京文明城市建设的契合点及其策略进行研究,结果表明:青奥会促进青少年的思想道德建设;青奥会与文明城市建设共成长;促进了青奥核心价值与文明城市核心价值的高度融合;青奥文化与教育计划提升南京城市文化等是青奥会与文明城市人文环境建设的契合点。建议加强城市公共空间的建设,形成体育是一种健康生活方式的文化理念,借助青奥会加强城市品牌营销推广和文化软实力的建设,注重体育文化产业化的发展。

By using the method of documents,this article researches on the integrating point and strategy of promote Nanjing civilized city construction in 2014 Youth Olympic Games.The results show that: the YOG can promote the ideological and moral education of teenagers;civilized city construction will grow with YOG,facilitated the fusion of YOG core value and civilized city core value.YOG culture and education program to promote Nanjing civilized city culture is the integrating point of YOG and civilized city humanistic environment construction.Suggestions to strengthen the construction of urban space,form the culture space of sports is a healthy life style,with the help of YOG strengthen the construction of city brand marketing and cultural soft power,pay attention to the development of sports culture industrialization.