峨山县旅游市场分析

The Analysis of the Tourism Market in Eshan County

近年来,峨山旅游市场和收入呈现出逐年增长的趋势,而其中游客量增加是带动旅游收入增长的重要因素.因此,在峨山旅游市场未来的开发中,一是要进一步利用好峨山丰富多彩的生态风光和彝族民族文化这一自然优势,二是要借助峨山的区位优势,发挥好"驿站"的作用,并以此为基础,搞好吸引团队游客及家庭休闲、商务会议、老年游客等方面的旅游市场开发工作,逐渐壮大峨山县的旅游市场.

Tourist increase is the major cause of growth in the tourism income of Esan County in recent years.Therefore,in the future development of its tourism market,attention shall be put on the further utilization of its natural advantage-colorful ecological scenery and the culture of Yi ethnic group,and the position advantage as'courier station'to attract group inclusive travelers,elderly travelers and tourists for family relaxation,business conference and other tourism activities.