从润例看民国书画家经济意识的提升

A Glimpse of Increasing Economic Consciousness of Calligraphers and Painters during the Period of the Republic of China from the Scale of their Professional Fees

民国时期,由于时局的动荡和传统文人生活境遇的改变,职业书画家的经济意识普遍得到提升,并集中体现在他们刊登的润例广告中。他们或利用名人效应,彰显自己在艺坛的地位;或斟酌文句,用语言的力量吸引读者注意;又或利用新的交易方式,为自己谋取更多的实际利益。这些行为不仅使书画家的生存问题得到解决,还为他们带来了丰厚的收益。书画家经济意识的提升可以说是近代艺术改革的必要基础,因而具有重要的研究价值。

During the period of the Republic of China, because of social turbulence and change in traditional scholars' living conditions, the economic consciousness of professional calligraphers and painters was generally increasing, which can be seen from their advertisements on the scale of their professional fees. In the advertisements they either showed their status in the art world by means of celebrity effect or considered words and sentences to attract readers' attention with the power of language or adopted new ways of trade to gain more profits. Their increasing economic consciousness is, as it were, an essential foundation for modern art reform, so it is of great research value.