略论传统文化对中国新闻文化的影响

The Traditional Cultural Influence on Chinese Media Culture

新闻传播既是一种文化传播，又是一种传播文化。在传统文化的负载和承传方面，它承担了极其重要的使命，在新的文化形态建构中，它又是传统文化的折射和延伸。中国新闻文化的产生和发展，受到传统文化的严重影响，在积极和消极两个方面，呈现出明显的“二律背反”现象。从文化学的角度重新审视新闻传播。

The Media Culture is not only a way of cultural communication, but also a kind of communicative culture. It plays a very important role in carrying out traditional culture. It also reflects and carries traditional culture into the construction of a new culture. The Chinese Media culture has been influenced by traditional culture in both what it produces and how it is developed. The contradiction between the positive influence and negative influence is very obvious. To reconsider Media Communication with the theory of Culturology, it is helpful understanding journalism.