摘要
深入分析品牌的作用和自有品牌的特性,并就自有品牌的创造、服务保障、法律保护等提出若干对策。
This paper first analyses, profoundly, the roles of the trademarks and its characteristics, and then puts forward corresponding countermeasures such as self trademarks creation, services guarantee and laws protection.
出处
《重庆大学学报（社会科学版）》
1997年第4期63-67,共5页
Journal of Chongqing University(Social Science Edition)
关键词
商业企业
自有品牌
战略
commercial enterpries self trademark strategies
