摘要
现代企业竞争包括以企业精神为特征的企业文化竞争。为此,本文研究了企业文化力的内涵,文化力对企业发展的作用及企业文化力的开发等。
Modern enterprises' competition is marked by their cultural competition characterised with enterprisespirits. Therefore this paper studies the significance of enterprises cultural forces the roles of cultural forces for enterprises' development and caltural forces' development.
出处
《重庆大学学报(社会科学版)》
1997年第4期68-71,共4页
Journal of Chongqing University(Social Science Edition)
关键词
文化
文化力
企业精神
culture cultural forces enterprises' spirits