浅析职业足球的商业价值及我国足球市场的开发

Analysis on the Commercial value of the Professional Footballand the Development of the Chinese Football Market

本文指出足球的商业价值是职业足球运动发展水平的重要标志，足球的商业价值依赖足球市场的开发程度，其市场为企业内部的结构调整和资金重组提供了条件。对足球商业价值及我国足球市场发展中存在的不足进行了分析和研究。

The commercial value of football is an important mark of the developing level of football and it will depend onthe development of the football market as well .The market will provide conditions for enterprises to adjust their structuresand recombine funds.The commercial value of football and the shortcomings existed in the development of the Chinesefootball market are analysed and studied in the article.