中国旅游饭店业跨国经营道路的探讨

Probing the Road of Transnational Management of China's Tourist Hotels

中国旅游饭店业跨国经营道路的探讨赵西萍，王磊，刘洪涛西安交通大学管理学院ＰｒｏｂｉｎｇｔｈｅＲｏａｄｏｆＴｒａｎｓｎａｔｉｏｎａｌＭａｎａｇｅｍｅｎｔｏｆＣｈｉｎａ＇ｓＴｏｕｒｉｓｔＨｏｔｅｌｓ￥ｂｙＺｈａｏＸｉｐｉｎｇ；ＷａｎｇＬｅｉ；ＬｉｕＨｏｎ...

The general opinion is that China's hospitality industry is not in a Position to make direct investment abroad and what it should do at present is to enlarge the export profit volume. The author, disagreeing with the view, maintains that our hospitality industry has already owned the relatively superior conditionS and chances needed for its transnational management; and that only with a careful planning for the selection of its host countries, its placement on the market and the designing of its products to bring into full play its relative superiority,will it have the hope to successively carry out its transnational management.