旅游业怎样做广告？

How to Make Advertisements for Tourism Industry?

旅游业怎样做广告？欧阳在三江西财经学院ＨｏｗｔｏＭａｋｅＡｄｖｅｒｔｉｓｅｍｅｎｔｓｆｏｒＴｏｕｒｉｓｍＩｎｄｕｓｔｒｙ？￥ｂｙＯｕｙａｎｇＺａｉｓａｎＡｂｓｔｒａｃｔ：Ｔｈｅａｒｔｉｃｌｅａｎａｌｙｓｅｓｔｈｅｔｈｒｅｅｍａｉｎｆｅａｔｕｒｅｓｏｆ...

The article analyses the three main features of tourism ads characterized by the mass media with a larger coverage, a higher frequency of their transmission and the expressive methods that the potential touristS of various types could accept and understand.Besides, the tourism ads should take advantages of the ads made by other industries that would help to promote tourism market. The tourism ads should aim at stimulating the desire of the potential tourists to make the tourexpected, and at wiping out the doubts of the tourist who would come.