旅行社应在国内旅游发展中发挥主导作用

Travel Services Should Play the Leading Role in Domestic Tourism

旅行社应在国内旅游发展中发挥主导作用金汉山，李二林江苏省旅游事业管理局ＴｒａｖｅｌＳｅｒｖｉｃｅｓＳｈｏｕｌｄＰｌａｙｔｈｅＬｅａｄｉｎｇＲｏｌｅｉｎＤｏｍｅｓｔｉｃＴｏｕｒｉｓｍ￥ｂｙＪｉｎＨａｎｓｈａｎ；ＬｉＥｒｌｉｎＡｂｓｔｒａｃｔ：Ｔｈｅａｒ...

The article introduces some information on the development,market fostering,operation and management of domestic tourism in Shanghai, Zhejiang and Wuxi;exchanges the views on the marketing methods of domestic tourism by starting from practical situation and laying emphasis on actual effects; decides tourist products and their prices in accordance with the market-oriented principle; advocates a good operational system inside the travel service;and explains the situation and experience of how to strengthen the management of guides.At the same time,the article points out the actual situation of low percentage of the organized reception of domestic tourists,and expounds how to raise the percentage of organized reception so as to make the travel services play the leading role in the operation and service of domestic tourism and become the true leader in the domestic tourist market.Finally, it shows the tourism administrations the travel service have difficult tasks and heavy responsibility in this field.