香港都市旅游的形象及竞争优势

On the Image of Hongkong's Urban Tourism and Its Advantages for Competition

香港都市旅游的形象及竞争优势屈海林，邱汉琴香港理工大学酒店及旅游业管理学系ＯｎｔｈｅＩｍａｇｅｏｆＨｏｎｇｋｏｎｇ＇ｓＵｒｂａｎＴｏｕｒｉｓｍａｎｄＩｔｓＡｄｖａｎｔａｇｅｓｆｏｒＣｏｍｐｅｔｉｔｉｏｎ￥ｂｙＱｕＨａｉｌｉｎ；ＱｉｕＨａｎｑｉｎＡｂｓ...

The article points out that in April 1995, Hongkong Tourism Association, with 'Eternal Glamour' as the theme,unfolded a new round of tourism promotion. This exciting image and extensive promotion activities will ensure Hongkong to be one of the most popular urban tourist spots in the Southeast Asian area by the turn of the century. Hongkong's image of tourism products will witness some changes in a couple of years. By 1997,Hongkong will build a brand new image:an extraordinary special administrative region of the People's Republic of China. By that time,Hongkong will become a metropolis like this:it is not only a centre of Asian affairs,but also a dynamic shopping paradise.At the same time,it also boasts relaxed and joyous environment as well as convenient and com fortable transport facilities.A great variety of tourist activities will also be offered.