我国自创品牌的进展与展望

Progress and Prospects of the Establishment of China's Own Famous Brands

本文试图对我国市场经济中的一个具有综合性的问题──品牌在国内的发展作出分析。其重点是考察我国自创品牌的进展和存在的问题。作者从理论上分析了品牌成长与经济发展的相关性；归纳了反映品牌意识上升的６大事件；从不同方面说明了国内品牌发展之现状；重点分析了现阶段国内自创品牌的５方面问题。

Abstract This article deals with a multi-dimensional issue which has propped up in China's market economy-the establishment of China's own famous brands,and focuses on its progress and the existing problems in this process.The authors analyze theoretically the relevance of brand establishment to economic development,give condensed accounts for the six major events that reflect the consumers'growing consciousness of famous brands,describe in various aspects the current situation of the development of China's own famous brands,and examine the five main problems in the brand establishment in present China.