摘要
研究广告读解过程,必须重视视觉思维规律的作用。人类视觉分为四个不同层次,视觉过程伴随着积极的主观参与。广告设计制作,需要适应视觉思维特点,调动读解潜能,保证广告信息获得最大限度的有效传播。
To study the process of reading and comprehension of advertisements,it is a mustto attach importance to the function played by the law governing visual thinking.Thesense of sight of human beings is composed of four different levels,and the Visualprocess is accompanied by active and subjective participation.Therefore,the designingand making of advertisement should be suited to the special characetristics of visual thin(?)king so as to mobilize the potential of reading-comprehension and thus guarantee amaximum effective conveying of the advertized message.
出处
《深圳大学学报（人文社会科学版）》
1990年第4期40-47,共8页
Journal of Shenzhen University：Humanities & Social Sciences
