审美价值在包装经济管理中的地位与作用

The Place and Role of Aesthetic Values in Packing Economic Management

目前在学术界和企业界对商品包装存在着两种对峙的观点:一种观点认为,包装的审美价值就是体现在包装装潢上的美化,把审美因素仅仅是限于包装装潢美化方面;另一种观点认为,包装的审美价值纯属多余或可有可无,这两种观点都是片面的。作者从四个方面论述了审美价值在包装工程中的地位与作用。

There exist two points of view confronting each other: one of them is that the aesthetic values of package embody the beautifying of packing decorations to which the aesthetic factors are confined and the other is that the aesthetic values of package are unnecessary or not essential. Both of them are one-sided. The author has a discussion about the place and role of aesthetic values in packing engineering in four aspects.