电视节目中插播广告的插播次数接受度研究

The Acceptance of Frequencies of Advertisents in TV Programs

本研究用模糊集方法得到了在电视节目中,广告的不同插播次数时接受类别自信度曲线、接受类别的临界值和接受度曲线,从而为电视广告的制作提供了一定的科学依据.

The fuzzy sets method was used to investigate the effects of advertisement frequencieson audience perception.Some critical data were obtained concerning the acceptance of ad-vertisement frepuencies and the categories of ac(?)ptance.