文化旅游产业视野下的非物质文化遗产商品设计

The commodity design of intangible cultural heritage from the perspective of cultural tourism industry

本文论述了在创意开发可物化的非物质文化遗产资源,将其转化为文化旅游商品促进地方特色文化旅游产业发展的过程中,资产的传统价值不应为适应旅游需求而被改变应作为产品文化附加值而增强;品牌定位应能够非常有效地表达文化旅游者期待的消费体验;设计应融入时尚的风格,新颖简明并满足人类日益细微化、精致化的感官享受;要加强信息化设计并结合新媒体,让传统文化概念得到更广泛的传播,提高产品的国际竞争力和国家的文化软实力。

This paper discusses the intangible cultural heritage resources,transforming it into the cultural tourist commodities to promote local characteristic cultural tourism industry development,the traditional value of assets should not be changed as a product of cultural added value to meet the tourism demand;brand positioning can effectively express the experience of cultural tourists expectation;design should be integrated into the fashion style of novel,concise and meet the human’s increasingly refined,refined senses;to strengthen information design and combines with the new media,make traditional culture concept spread more extensively,improve the international competitiveness of products and the cultural soft power.