基于旅游品牌建设的客家土楼人文与民宿价值探析

Based on the Tourism Brand Construction of the Value Construction of Hakka Tulou of Humanities and a Home Stay Facility

文章通过一系列客家土楼成因的历史、社会、经济条件及自然、地理、人文条件的分析研究,通过文献查阅、问卷、、现状勘查、访谈等手段,揭示了土楼形成的主要因素,为土楼的旅游品牌建设和深化土楼的旅游科考价值提供有意义以及可应用的土楼非物质文化遗产挖掘的潜力。

The hakka tulou is a social and historical factors in certain period of time, political and economic factors, natural geographical factors, the result of local folk customs and culture influence each other. As the main carrier of migration culture of hakka folk customs and the central plains culture and live terrain, buildings, a combination of survival requirement, as a kind of living pattern, and formed a grand architectural wonders, become a rarity in the history of architecture. Through a series of hakka tulou causes historical, social, economic conditions and the analysis and research of the natural, geographical and cultural conditions, reveals the main factor for the formation of the tulou.