摘要
本文研究了CE提出的背景、定义和量表,并分析了CE与顾客忠诚、消费者涉入(Involvement)及顾客参与(Participation)等相似概念的关系。
In order to get a clear understanding of customer engagement, this paper studied the background, definition and scale of customer engagement, and analyzed the relations between customer engagement and some old concepts, such as customer loyalty, consumer involvement and customer participation.
出处
《标准科学》
2014年第2期44-47,共4页
Standard Science
基金
国家社科基金重点项目(13AGL012)
教育部人文社会科学研究青年基金项目(12YJC790182)
教育部人文社会科学研究规划基金项目(10YJA630194)
