广电运营商电子渠道运营发展思考

Operation Development of CATV Operator's Electronic Channels

本文对电子渠道的整合进行了深入思考,并指出未来广电行业电子渠道的发展方向:以用户体验为核心,广泛借鉴先进行业发展经验,打造具有广电特色的电子渠道。本研究成果可为今后广电行业参与市场竞争提供理论支撑。

This paper pointed out the prospective orientation of electronic channel in radio-television industry by deep thinking of the electronic channel integration:take user experience as core, draw lessons from advanced industries extensively, construct the electronic channel with our own characteristics.The results of this paper will provide a theoretical support for radio-television industry in the market competition.