广播影视政策研究数据库建设与发展思考

Construction and Development of Broadcast Policy Research Database

本文通过数据库建设有利于政策研究的科学化和规范化、有利于更好地服务于国家广播影视发展战略与政策制定、有利于提升未来信息传播话语权三个方面来阐述广播影视政策研究数据库建设的重要意义。从工作机制、内容体系、方案结构等方面系统、全面地提出数据库建设的思路、可行方法与实施建议,并以子数据库"广播影视发展基本数据"科目分类为个案进行了深入解剖。最后探索思考广播影视政策研究数据库健康发展模式,为长效、专业建设提供可靠依据。

A radio and television policy research database is good for research standardization, strategy formulation and commentary of information propagation. Starting from analysis on mechanism, contents and scheme, the paper puts forward the database's construction thinking, feasible method and implementation suggestion. It takes a sub-database of radio and television development basic data as a case and then dissects the case. Finally, it explores the database's healthy development mode.