张家口文化休闲旅游创新探析

Analysis of the Innovation in Zhangjiakou's Cultural and Leisure Tourism

张家口文化休闲旅游的发展应凸显"文化"与"休闲"两大元素,以"多彩文化、休闲旅游"作为其形象定位;把休闲、体验与社区文化、乡村文化等融入文化休闲旅游产品;文化休闲旅游线路的设计应更加注重文化性的体现;文化休闲旅游市场的开拓应向"环京津"区域旅游合作与环首都绿色经济圈借力。

Zhangj iakou’s cultural leisure tourism should highlight the two features of culture and leis-ure,regard “colorful culture,leisure tourism”as its image positioning;and integrate leisure,experience and community culture,rural culture into the products of culture and leisure tourism.The design of culture and leisure tourism routes should pay more attention to the reflection of culture.The market development must draw support from the regional tourism cooperation of Beijing-Tianjin-Hebei and the green economic circle around the capital.