开放式实践性作业在市场营销课堂教学中的应用和效果探析

Application and Effectiveness Analysis of Open Practicality Jobs in Marketing Classroom Teaching

市场营销学是一门综合性和实践性很强的课程.实践教学环节又是提升学生职业能力和综合素质的关键环节.在学校软硬件实践教学条件都不理想的情况下,开放式实践性的作业通过实验和验证不失为一种比较好的实践教学方法,值得进一步的开发和探讨.

Marketing is a comprehensive and practical course. Practice teaching is to enhance students' professional ability and overall quality of the key. Hardware and software in the school practice teaching conditions are not ideal circumstances,open jobs through practical experiments and validation is a good practice teaching method, it is worth further development and discussion.