对新建本科院校品牌专业建设的思考

Refelections on Newly-built College Brand Professional Construction

专业连接了高校人才培养功能和社会的需求，是社会分工在高等教育过程中的表现形式。尤其是新建本科院校的专业设置要符合社会发展需求，符合学校的办学定位，要有一定的学科基础。在专业建设中，应当重视与其他同类高校的差异化发展，体现自身特色，把核心放在打造品牌专业上。

Professional connects the function of college talent training and social needs, is the social division of labor in the form in the process of higher education. Especially the specialties of newly-built universities and colleges of undergraduate course to meet the demand of social development, accord with school orientation, to a certain discipline foundation. In spe-cialty construction, the development, differentiation and other colleges and universities should be paid great attention to re-flect their own characteristics, the core on the professional brand.