摘要
本文从易捷品牌的创立开始梳理了品牌发展的历史,通过对易捷品牌现状的分析和对未来品牌的发展提出建议,探索提出易捷品牌定位、构建以品牌满意度和品牌忠诚度为核心的品牌发展战略,同时,为易捷品牌的下一步发展进行思考。
The paper starts with an introduction to the development history of Easy Joy and by examining its current status, proposes the development strategy with brand satisfaction and brand loyalty as the core. In addition, the author also presents some of his thoughts on the future development of Easy Joy.
出处
《石油化工管理干部学院学报》
2014年第1期5-9,共5页
Journal of Sinopec Management Institute
关键词
中国石化
易捷
品牌策略
Easy Joy,brand development,strategy
