舟山海洋文化衍生产品发展初探

On Developing Derivative Products of Zhoushan's Marine Cultural Industry

舟山海洋文化衍生产品发展潜力巨大,但也存在许多问题。本文基于当前舟山海洋文化产业发展现状,对舟山海洋文化衍生产品发展态势和存在的问题进行研究探讨,在此基础上,提出提升创新能力,完善产业链,加大政策扶持力度,加强交流合作等手段推动海洋文化衍生产品转型升级。

According to the present situation of the marine culture industry in Zhoushan,this essay analyzes the development and problems of its derivative products and tries to offer some suggestions. Great potentialities can be exploited in developing derivative products of Zhoushan marine culture. Great efforts should be made to improve the innovation ability, industrial chain and offer more policy support, strengthen the communication and cooperation, and promote the transformation and upgrading.