关于旅游发展规划的几个问题

Several Problems Concerning Tourism Planning

本文缘于对“艾斯特”定义的理解，以“旅游是综合性的社会现象”和“旅游是商品经济发展的产物”为认识论基础，讨论了“广义的旅游产品”的涵义，并且论证了其在旅游发展规划中的地位；探讨了规划工作中产品与培训的战略意义，提出了旅游发展规划工作“市场──产品──培训”三位一体的原则。

The author makes a study on the tourism product which is an important part in tourism planning and some related issues in this article so as to go further into the characteristics of practice and the principle of formulation of tourism planning. The author shows how tourism products are formed after the market is oriented. With a comparison of the different qualities of tourist resources and tourism products, and with the understanding of the idea 'Travel is a comprehensive social phenomenon' in 'AlEST definition of tourism', the author puts forward the concept of 'the tourism product in a broad sense', and probes into the strategic significance of this concept in tourism planning concerning the characteristics, quality and life cycle of the tourism product. In addition, he discusses the special position of tourism education and training in tourism development with regard to the practical situation in China. Based on the above studies, the author comes to the conclusion that tourism planning should be formulated and carried out with the 'trinity of market - product - training' as its basic guiding principle