4Peter F. Drucker. The Practice of Management[M]. Harper- Business, 2006.
5张玉鲁.基于SOR模型的服装网络购买意愿影响因素实证研究[D]上海:东华大学,2012.
6Zeithaml V A. Consumer Perceptions of PlSce, Quality, and Value: A Means-end Model and Synthesis of Evi- dence[J]. The Journal of Marketing, 1988, 52(3): 2-22.
7Sheth J N, Newman B I, Gross B L. Why We Buy What We Buy: A Theory of Consumption Values[J]. Journal of Business Research, 1991, 22(2): 159-170.
8Sweeney J C, Soutar G N. Consumer Perceived Value: The Development of a Multiple Item Scale [J]. Joumal of Retailing, 2001, 77(2): 203-220.
9Holbrook M B, Hirschman E C. The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun [J]. Journal of Consumer Research, 1982, 9(2): 132-140.
10Lin P C, Huang Y H. The Influence Factars on Choice Behavior Regarding Green Products Based on the Theory of Consumption Values [J]. Journal of Cleaner Production, 2012, 22(1): 11-18.
